Conducting a competitive analysis of current productivity and wellness apps provided valuable inspiration for our homepage feature design. We examined popular applications to identify best practices and innovative solutions that enhance user engagement and satisfaction. This analysis highlighted effective design elements, user flow patterns, and feature sets that could be adapted and integrated into our homepage. The insights gained from this research informed our design decisions, ensuring that our homepage feature is competitive and aligned with user expectations.

To gather early feedback on our new homepage feature, we developed low-fidelity paper prototypes for use in second-round user interviews. These prototypes were simple sketches that illustrated the basic layout and functionality of the proposed feature. By presenting these prototypes to users, we were able to quickly and cost-effectively test concepts, gather feedback, and identify areas for improvement. This iterative approach allowed us to refine the design based on real user input before investing in higher-fidelity prototypes.

To determine the most effective way to display progress on the homepage, we conducted A/B testing of different visualization options. By presenting users with two versions of the progress visualization, we were able to compare their preferences and interactions. Metrics such as engagement rate, task completion time, and user satisfaction were analyzed to identify the superior design. The results of the A/B test provided data-driven insights that guided our decision on which progress visualization to implement.

We utilized a Google Sheets tracker to manage and document the Rapid Iterative Testing and Evaluation (RITE) method during our second-round interviews. This tracker allowed us to systematically record user feedback, identify issues, and track design changes across iterations. By organizing data in a structured format, we ensured that all team members could easily access and update the information. The use of a Google Sheets tracker facilitated efficient communication and coordination, streamlining the iterative testing process.

This board served as a visual tool to consolidate user feedback, highlight recurring themes, and identify actionable insights. By organizing interview notes and observations into categories, we were able to draw meaningful connections and prioritize design adjustments. The synthesis board played a crucial role in distilling complex data into clear, actionable steps for the design team.

After rounds of research and testing, I designed full high-fidelity flows for 3 different features.

The flow shown below is of  our messaging feature, for which I designed a new out-of-office alert flow. This flow ensures that users are promptly informed when a recipient is unavailable, providing alternative contact options or expected return times. The design process involved mapping out user journeys, creating wireframes, and validating the flow through user testing. By implementing this alert system, we aim to improve communication efficiency and user satisfaction, reducing potential frustration caused by delayed responses.